Darrel Technologies strongly recommends web marketing via advertising and PPC (Pay per Click) networks. After cautiously reviewing this advertising tool over the last few years, there is no doubt it is one of the most powerful lead generating tools available.
Why try Web Advertising?
Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, Print Ads and Direct Mail and other traditional advertising media. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site.
It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.
This supports the psychology of buying that demands instant gratification towards their marketing needs. People don't like to wait…they want answers and solutions - and they want it now! With PPC and Adv they are one click away form your most important marketing tool, your site. (This assumes you have a well-designed, compelling and lead-generating site. If not click here )
Best of all, in many cases we are paying $1.00 per lead or less.
How It Works?
Darrel Technologies is an professional consultant for many effective (PPC) ad networks and social networking sites depending on your region and products. Display (or banner) advertising for some business on key sites is also worth serious consideration. For example your ads can run on “Business Ghana”, MyJoyOnline, GhanaWeb, etc. as a banner or tower ad.
Banner AdvertisingBanners are probably the most widely used marketing method, as has been the case for almost 2 decades. Banners are quite effective in sending out your message. A well planned banner campaign can yield amazing results in a short period. The first stage is the design and development of the banner. In designing your web banner, certain factors need to be taken into consideration;
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- Multi-layered Email protection
- Bulk Messaging and Contact Management
- Email Archiving and Compliance
- Email and Collaboration Server
