More qualified traffic = more prospects = More Business

After cautiously reviewing advertising tools over the years, there is no doubt in our minds that marketing via advertising and pay per click advertising is the most effective way of generating leads on the Internet.

Pay-per-click advertising, also known as PPC, is a form of online advertising where visitors are directed to an advertiser's website after clicking on an advertisement on ad sites or social networks.

You determine your choice of ads, your periodic budget (in most cases), and best of all you only pay upon actual visits to your site.... what more could you ask for?

Ads generally take either one of two formats, text of banners (or both in some cases)

Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, Print Ads and Direct Mail and other traditional advertising media. Think of it this way…. you only pay for an interested lead if they choose to visit your site.

It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.

This supports the psychology of buying that demands instant gratification towards their marketing needs. People don't like to wait…they want answers and solutions - and they want it now! With PPC they are one click away form your most important marketing tool, your site.

(This assumes you have a well-designed, compelling
and lead-generating site. If not click here )

Best of all, in many cases we are paying GH¢ 1.00 per lead or less.

Darrel Technologies is a professional consultant for many effective (PPC) ad networks and social networking sites (e.g Facebook, Yahoo, Google) depending on your region and products. Display (or banner) advertising for some business on key sites is also worth serious consideration. For example your ads can run on “Business Ghana”, MyJoyOnline, GhanaWeb, etc. as a banner or tower ad.