EMarketing

Linking Building and Popularity

Link building is an emarketing process which is geared at improving a website's popularity and presence.
The link popularity of a website- which is the number of inbound links (pointing TO the website FROM others), is an essential tool employed by various Search Engines in determining the placement of a website. SEs rank pages based on importance and relevance. For instance, the PageRank™ used adopted by Google. PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10. You can check the PageRank value of every page you visit by downloading the Google Toolbar.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.

This algorithm has not only helped provide authentic and quality information, but also has made it very difficult for site owners and webmasters to cheat their way to top rank.

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool. If done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.

• Find the websites to link with
• Make the link requests
• Wait on those link requests
• Process, organize, and manage the links
• Have the search engines find or "spider" your link partners
• Check to see if your links are still on your partner's websites