Search Engine Optimization
 The term "search engine" (SE) is often misused to describe both directories and pure search engines. In fact, they are not the same; the difference lies in how result listings are generated.
Actual SE's differ from directories and paid inclusion search engines. There are basically four major search engine types which should be of interest. They are:
- Crawler-based (traditional or common) search engines;
- Directories (mostly human-edited catalogues);
- Hybrid engines (META engines and those using other engines' results);
- pay-per-performance and paid inclusion engines.
Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.
Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.
Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.
Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant. You can learn more about how search engine software ranks web pages on the aptly-named
Google uses a huge set of computers to fetch (or "crawl") billions of pages on the web. Googlebot uses an algorithmic process; computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters.
As Googlebot visits each of these websites, it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index. Google, like most other crawler-based SEs, doesn't accept payment to crawl a site more frequently.
How Search Engine Optimization Works
Search Engines use special algorithms to determine which pages are relevant to a particular keyword or search phrase. Due to the nature of the web, it is not entirely possible to guarantee a #1 ranking for a website on all search engines, but it is possible to get and maintain high rankings for particular keywords, relating to the content of the website (usually in the top 10 category).
Make No Mistake about it , There are no Search Engine Optimization secrets, just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. Search Engine Optimization , content and link services are just a small part.
In optimizing a web page for a particular keyword, factors such as; keyword importance, relevance, regularity of query, and geography have to be taken into consideration. For instance if your company produces "Office furniture", getting a #1 ranking for "resturants" will obviously be useless to your marketing campaign.
Another important step is to optimize your meta-tags. These can be found in the <head>....</head> section of your web page. The information contained in the meta tags cannot be viewed by your site visitors but are very important in giving the Search Engines information about your site. Meta tags can make or unmake your website, as placement of information contained in them seriously influence the way the search engines rank your site.
After determining which keywords to target, and optimizing your pages for these keywords, the next step is to increase your site's relevance by increasing it's link popularity. This process is known as link building. It is important to target quality as opposed to quantity when building links, as 1 quality link is more useful than 10 ordinary links.
How do tell the difference? That is where we come in. We provide quality link building services for your website to ensure that you get the right quality inbound links.
After your web pages have been optimized, it is time to submit it to the search engines and online directories. This will ensure that your site is indexed and placed in the right categories by these SE's.
Note That URL ranking results change from week-to-week due to competition, so maintaining a top ranking requires constant monitoring, analytics, and information re-work. Search Engine Optimization never rests, much like your competition, so you shouldn't.
We've done it for ourselves, surely we can do it for you.
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