You Are What You Say.....

Your overall Marketing agenda is to: Increase Conversion Rates, and maintain a good return on Investment (ROI).

You obviously wouldn't want to just spend your entire marketing budget without getting anything tangible for all your effort, your ideal marketing focus to to see site visitors and prospects converted into "Paying Customers".

Generally, there are two kinds of customers;

1. The "Buy Now" Kind- ready, and willing to make a purchase
2. The Undecided kind- not too sure which solution is right for them

It is worth noting that only 10-15% of customers fall within the "Buy Now" bracket, meaning: 85-90% of your customers still need to be sold.

Your primary conversion goals need to be clearly defined from the beginning of your marketing campaign.

Getting your website found through Search Engines is one thing, but once you're found; you must include a solid call to action (CTA) that gets the new visitor to take action and respond.

The Visual Direction and content of your Marketing campaign needs to be compelling enough to engage the customer, and motivate them to take the desired action.

We are well aware of this, which is why we take the time to chart a Visual Direction that not only generates leads, but also converts them into paying customers. We'll empower you to create benefit-oriented content that focuses on your customers goals, showing them Exactly What Problems Your Business Solves, and how.

At Darrel Technologies, when we say "we will provide you with everything your business needs to succeed online", we mean everything.

• Search Engine Optimization
  your prospects are searching for your business online, but whether or not they find you depends on you.We'll help you attract more visitors to your Web site using the targeted keyword(s) or phrase they use to look for your types of goods or services.



• SEO Copywriting
  what converts leads and site visitors to paying customers? Appearance is everything. Conversion is the Acid test of your entire marketing campaign, and we'll help you acheive just that by designing your site's content to match your customer’s buying process. The Result- an impression that generates dramatically increased sales.



• Articles and Press Releases
  your brand is important to you no doubt, but just how important is it to your customers? We'll help you build brand awareness and improve traffic to your website through premium press releases and authoriy articles.



• Email Marketing
  Practically everyone has an E-mail address these days, which makes it easier to reach out to large amounts of prospects. We know this as well as you do, that's why we'll help you; get it done right. We'll create E-mail designs and templates that match your existing brand, and we'll help you with creative content that thrills, and captivates your audience.



• Web Advertising and Pay-Per-Click (PPC) Campaigns
  The Web is our home, and we know just how to get it to work for you. We identify the key advertising areas for your target-specific banner or text ads, that generate the much needed leads at a lower cost per lead.